Video Entry
About
This Young Club One Show shortlisted entry was designed to tackle the companies desire to bring B&O into popular culture, allowing access to people who haven't used the brand before. The concept for this OOH campaign was to bring musicians and artists together all around the country to create and make music with one another. The placement of jam rooms in big cities across the nation, filled with B&O products, allows for this collaboration. There would also be weekly famous artists that will livestream their work to these rooms so that anyone can jam out with their hero, with high end equipment. To get the word out, a print and social campaign were designed to let people know what is happening.
